What is SEO and Why Should I Care About It For My Business?

We get these questions all the time, especially from our clients who are just starting out or perhaps have always relied on word-of-mouth marketing, mailers and other traditional methods of marketing. Some of them even have a website, of which they are often very proud. It’s only once we start talking to them about what a website can (and should!) be doing for your business that they realize there is a great opportunity to build their business and web presence in ways that will GENERATE NEW BUSINESS!

Here’s the basic dilemma faced by all websites, companies and people on the internet:

The internet is a system of machines but is used by humans.

Why does that matter, you ask? I will explain briefly, but for a more in-depth explanation of SEO, check out this great, graphic-heavy explanation of the importance of SEO from the awesome folks at SEOmoz. For the quick and dirty answer, humans can read words, view pictures and watch videos and understand what is being portrayed. Machines are still bad at that, and so they need some help figuring out who you are and what your business may offer. That’s why search engine optimization is important. You can be the best company in your industry, but if the internet machines can’t figure out what you do, they’re not going to show you in search results. It’s that simple. Well, sort of.

In fact, optimizing a website for search engines is a labor-intensive process and requires ongoing adjustments and research as to how the search engines change their algorithms. If you try to “cheat,” the search engines will eventually figure you out and punish you and your website. We work closely with our web developers at companies like Perfect Pitch Concepts to ensure we’re playing not only by today’s rules but also by general ethical standards that we think will be long-term beneficial to you and your business.

As a part of your SEO efforts, it’s important to be original and engaging. That’s why at Southeast Business Consultants, we work hard to tie your offline strategy to your online strategy as a one-stop shop for your management and marketing project needs. Business strategy cannot, by nature, be narrow and myopic. It must be long-term, broad-reaching and consistent. Because we can offer a full suite of financial, strategy, management and marketing services, we can help you develop your online presence and reputation for being the best in your industry.

If you’re interested in learning more about how we can help you become an online authority within your space, contact us today. We offer web design and support packages along with social media, content generation, newsletter services and customer engagement that will ensure you’re putting your best foot forward on the web.

Do I Need to Hire a Consultant?

We get this question all the time. Usually, it’s re-phrased as “Why would I ever hire a consultant?” but we found the title of this post to carry a friendlier tone. First and foremost, you may very well NOT need to hire a consultant. That’s right – we’re talking ourselves right out of business! But the truth of the matter is, if you have ever thought any of the following about your business, you probably don’t need the help of a consultant:

  • “I always have a lot of side projects I want to get done but I don’t mind hiring another full-time employee every time something pops up.”
  • “I have a very detailed business model that makes my conversations with bankers and lenders exceedingly easy and it’s so simple to modify and update each year!”
  • “I have an extraordinary fondness for working with Excel and Powerpoint and don’t think anyone could create better financial projections or presentations!”
  • “My sales continue to grow at an aggressive, stable rate that allows me to balance growth and expenses almost unconsciously.”
  • “Selling my business one day or getting some of my wealth out of my business is not something I have ever or would ever consider.”
  • “I completely understand how Search Engine Optimization (SEO) and social media work and enhance my business.”

If, however, you are like most business owners and owner-operators, you have never said any of these things. Almost every business owner wants to find creative ways to capitalize on their investment after years of hard work to build it. Very rarely does a business owner get excited about adding FTEs and overhead just to knock out a few shorter-term projects. And we will go so far as to say that ALL business owners could use some help with financial models, banker/lender presentations and processes.

And who in their right mind wouldn’t want faster, more stable revenue growth?

That’s where Southeast Business Consultants comes in. We’re business owners ourselves, and we get it. We’ve worked with a number of businesses on several different projects and we know what it takes to develop sustainable, effective solutions. We work with you not only to solve your problems but to help you figure out where problems lie. We don’t want to change the way you do business – we want to help you do it better.

CONTACT US today and we’ll find a time to sit down with you about your business goals.

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